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Tips and Tools for Marketing your District

Posted Date: 02/24/2021

Tips and Tools for Marketing your District

So, you’re probably wondering how to make high-quality videos for social media. Our hope is that after reading this article you will be able to understand the basics of video composition, lighting, and exposure!


Let’s kick things off with a pre-shoot checklist!

  • Clean Your Camera Lens – Use your shirt. Your phone lens will not scratch because it’s most likely made of Crystal Sapphire. If you’re using a camera, use a microfiber cloth and wipe in circles or use a dust blower.
  • Keep Your Hand Off the Mic – Try to hold your phone with just your fingers.
  • Check Your Audio – Make sure your mic is plugged in all the way. ‚ÄčIf you’re using a microphone, also check that there is no static in your audio.


Be aware of your surroundings

Now that we have the simple things out of the way, let’s talk about a few universal tips that you can use to make a professional-looking video without a professional video camera.

  • Soft Lighting: Create Contrast (but not too much). You can do this by using windows! Light your subject from the front or side using soft sources of lighting such as large windows that don’t have direct sunlight shining through.

Click here for the link to the Document

E-notes Setup & Training Guide





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